洁丽雅董事长谈儿子拍短剧出圈

洁丽雅董事长谈儿子拍短剧出圈

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is the leading of tripod turnstile gate systems supplier in Malaysia. We supply gate systems in Malaysia.

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Our swing barrier gate in Malaysia allows the widest opening to allow users with big baggage or wheelchair to pass through. Ideal solution for handicap lane.

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5月1日，话题#洁丽雅董事长谈儿子拍短剧出圈#登上热搜。

洁丽雅董事长在接受媒体采访时，谈及儿子石展通过拍摄短剧《毛巾帝国》在互联网上意外走红表示，“完全没想到会上热搜TOP1，一开始对TOP1这个流量热度没感知，专业人士说以价值转化的话，以前你可能投个几千万也达不到这个效果。我说这个还真有点意想不到，那么到目前为止,百万级账号，我只能够打个及格。告诉他慢慢有点粉丝量的时候，你要更加注意自己的言行。

短剧《毛巾帝国》以洁丽雅家族背景改编和“毛巾少爷”石展个人经历为原型，讲述了“毛巾少爷”石展两度创业失败，被迫接手家族企业，并在与腹黑二叔的斗争中逐渐成长的故事。剧情跌宕起伏，反转不断，吸引了大量网友的关注和讨论。不少网友表示，这种紧凑、刺激的剧情让他们看得津津有味。

石展本人中国传媒大学影视表演专业出身，他在拍摄自我简介视频时发现网友对洁丽雅家族故事感兴趣，于是开始将自身经历投射到视频创作中。他坦言，拍短剧的想法来源于父亲，父亲是作为短剧的重度用户，给了他很多内容构思等方面的建议。

据企查猫资料显示，洁丽雅是由洁丽雅家居股份有限公司注册的毛巾品牌，2019年品牌价值达175.51亿元，品牌价值连续六年同行业第一。

对于洁丽雅来说，短剧《毛巾帝国》的成功不仅提升了品牌知名度和美誉度，也展现了企业家族的传承和创新精神。

随着网络微短剧的兴起，越来越多的创作者和投资者开始关注该领域。快手、抖音等短视频平台以及阿里系、腾讯系等互联网巨头都在加速发力短剧赛道。前瞻产业研究院预计，到2027年，中国微短剧市场规模将超过1000亿元。

短视频用户渗透率达98%

短视频用户在我国网络视听用户中占据了主导地位，且其规模在不断扩大。根据《中国网络视听发展研究报告(2023)》的数据，截至2022年底，我国网络视听用户规模已扩大至10.40亿人，其中短视频用户达到了10.12亿人。与2021年相比，各类用户群体对短视频的使用率均有所上升。

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