李佳琦现身人民日报论坛

时间：2024-05-01人气：作者：小编

李佳琦现身人民日报论坛

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4月26日，2024绿色消费高质量发展论坛在京举行。论坛以“坚持绿色发展，倡导绿色消费”为主题，关注培育绿色发展理念，倡导绿色消费行为，为推动形成绿色低碳的生产方式和生活方式注入新动能。

美腕（上海）网络科技有限公司（以下简称“美腕”）作为本次论坛支持单位，美腕合伙人李佳琦、蔚英辉共同出席论坛，和消费领域政府领导、权威媒体、专家学者、品牌代表共同探讨企业在探索绿色消费转型、开拓绿色消费场景，全力助推新型消费高质量发展方面的诸多尝试和成果。

美腕合伙人李佳琦在论坛上表示，在品牌探索绿色转型的过程中，直播电商一方面充分发挥沟通桥梁的作用，帮助品牌和消费者在绿色消费的理念和实践上互联互通，达成共识；另一方面，也充分发挥渠道优势，帮助美妆、时尚、农业等各行各业的优质品牌探索绿色供给和可持续发展的全新路径。

重磅发布品牌创新案例见证绿色发展新力量

在绿色消费高质量发展论坛上，商务部市场运行和消费促进司副司长杨桦、中国消费者协会副秘书长（主持工作）王振宇，人民日报社领导共同出席并致辞，与会嘉宾一致认为，宣传绿色低碳理念、促进可持续消费合作非常有必要，政府、媒体、企业各方都需要付出行动，推动可持续消费，不断满足人民群众对绿色低碳的消费需求。

随后，美腕、伊利、蒙牛、东阿阿胶、欧诗漫、newpage一页等品牌代表分别发表主题演讲，分享他们作为消费市场参与主体，在各自领域发挥力量，促进绿色消费，激发消费潜力上的尝试和成果。

乳业品牌代表、伊利副总裁张轶鹏表示，倡导绿色消费是推动我国经济社会高质量发展的重要举措，也是头部企业的应尽之责和发展之道。

同为乳业品牌，蒙牛也展示了其作为头部企业的应尽之责，围绕绿色消费开展了“绿色生产、绿色产品、绿色倡导”的一系列创新实践。据了解，2023年，蒙牛所有合作牧场均已实现粪污资源化利用，全年预计减碳超过 18.5 万吨。

在美妆护肤领域，各大品牌也已经在促进绿色消费上达成行业共识，欧诗漫、newpage一页分享了各自关于绿色消费的理解，以及将绿色消费真正融入企业实际经营的过程。newpage一页品牌联合创始人刘明在演讲中提出，真正的绿色消费，是绿色的经营、绿色的生态、绿色的社会的和谐统一。

国货品牌欧诗漫则将美妆品牌关于绿色消费的理解落实到行动当中，据其介绍，欧诗漫已于今年加入美妆可持续联盟（BSC），并携手80余家中外同行企业种下一片特殊的树林——“中国化妆品未来之林”，助力中国美妆护肤产业的绿色转型。

作为联结消费供给端和需求端的直播电商企业，美腕合伙人蔚英辉分享了自己的观察和见解。他认为，当下有越来越多的消费品牌在绿色可持续发展的道路上迈进，同时，绿色消费的理念也正在渗透主流消费人群，大家在日常购物的过程中更加关注产品的健康属性和环保属性，消费领域的诸多变化也进一步助推美腕开始思考，如何打造直播间的“绿色新范式”。

据悉，美腕旗下的李佳琦直播间曾联合菜鸟，在双十一期间开展“绿色回箱行动”，在全国287个城市回收了744万个纸箱，减少了将近275吨的碳排放量。